Email Marketing

Email Marketing is has a simple and universal requirement, which is “Get the email address owner’s permission before you send a solicitation.”

We all know what SPAM looks like and often times the definition of SPAM in the moment is an Email that we are not interested in reading from known or an unknown sender (person or entity).

The Federal Trade Commission (FTC), the nation's consumer protection agency, is authorized to enforce the CAN-SPAM Act. CAN-SPAM also gives the Department of Justice (DOJ) the authority to enforce its criminal sanctions. Other federal and state agencies can enforce the law against organizations under their jurisdiction, and companies that provide Internet access may sue violators, as well.

What the Law Requires

Here's a rundown of the law's main provisions: